Lead Others · Tool
The Trust Equation
Trust is the sum of credibility, reliability, and intimacy, divided by how self-oriented you appear.
Source
- David Maister, Charles H. Green, Robert M. Galford/The Trusted Advisor (2000)
The Equation
Four variables determine trust
T =
C
Credibility
+
R
Reliability
+
I
Intimacy
S
Self-Orientation
Self-Assessment
Rate yourself in this relationship
Pick the relationship you have in mind. Score each dimension from 1 to 10.
Credibility
Credibility
5
Reliability
Reliability
5
Intimacy
Intimacy
5
Self-Orientation
Self-Orientation
5
Your Trust Score
3/10
Where to invest
Credibility is your lowest numerator. A single point of credibility moves your score more than another point of the others. Consider where you might invest one unit of focused attention this week.