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Lead Others · Tool

The Trust Equation

Trust is the sum of credibility, reliability, and intimacy, divided by how self-oriented you appear.

Source

  • David Maister, Charles H. Green, Robert M. Galford/The Trusted Advisor (2000)

The Equation

Four variables determine trust

T =

C

Credibility

+

R

Reliability

+

I

Intimacy

S

Self-Orientation

Self-Assessment

Rate yourself in this relationship

Pick the relationship you have in mind. Score each dimension from 1 to 10.

Credibility

Credibility

5

Reliability

Reliability

5

Intimacy

Intimacy

5

Self-Orientation

Self-Orientation

5

Your Trust Score

3/10

Where to invest

Credibility is your lowest numerator. A single point of credibility moves your score more than another point of the others. Consider where you might invest one unit of focused attention this week.

Work Together

Want to work through this with your team, live? Talk to Colin.

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